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Michael Ruff — Mentor profile, Title: Director Analytics and Technology, Company: Media Plus, Industry: Analytics, Advertising, Marketing, Mentor Type: Albers

Job Title: Director Analytics and Technology
Company: Media Plus
Industry: Analytics, Advertising, Marketing
Mentor Since: Fall 2014
Will Mentor: Graduate Students
Mentor Type: Albers

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Background

Job Description

I lead an agency marketing/advertising analytics team. I collect and analyze data to tell a story that defines the path forward as both a practitioner and leader.

Company Description

40+ year old full-service marketing/advertising agency based in Seattle. Media Plus+ is the Pacific Northwest’s largest media planning and buying firm, locally owned and in business since 1983. Media Plus+ offers full-service strategic planning and buying across all media types including television, radio, print, out of home, digital - and more. While Media Plus+ works on media markets across the country, our strong suit is providing regional advertisers with strong regional representation.

Employment History

Diverse background in a variety of industries including warehousing/logistics, consulting, and advertising. Please see my LinkedIn profile. 

Education

BA (Government & History double-major) from The College of William & Mary (2005) MBA from ºìÌÒÊÓƵ (2013)

Mentoring Objectives & Scope

The plan is to tailor the mentoring experience to the individual mentee(s) in terms of topics/activities. I have a wide variety of experience across industries and positions and will share anything that may be relevant and of use to mentee(s) including interviewing, resumes, career paths, advancement strategies, leadership development, etc. 

Students need to be proactive - driving the meeting cadence and topics.  This is your experience so you need to determine your goals and areas of focus for the year. 

As a mentor, I can support students in the following: 

- Career exploration, matching interests and talents with professions and industries
- Building technical or subject matter expertise (hard skills)
- Development of leadership skills, confidence, and executive presence
- Building a career in analytics; how to speak about technical/complex concepts with non-technical audiences
- Help students gain confidence in their abilities and building confidence in applying analytics to business

When and where do you hold meetings with your students?

100% virtual meetings